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 Yaro Starak has written a great post on what constitutes good blog content. He goes on to talk about writing a series of ‘pillar’ articles and how this method is useful for building  your readership.

The article can be found here and I recommend that you have a read of the article before jumping head-first into producing your blog content. I find reading this type of blog post on a weekly basis helps me to keep focus on what I am trying to achieve.